Boosting Online Visibility in the Heavy Machinery Market (An Applied Study on SEM Effectiveness for EJAR - The Machinery Alternative Company)
Authors:
Abrar Zaid Althagafi(1),
Supervised by: Dr. Mohammed Elewais(2)
Abstract: This study aims to evaluate the effectiveness of a targeted Search Engine Marketing (SEM) campaign for the Ejar website in achieving top -ten rankings on Google’s search results and evaluation of SEM Strategies, and know the future Improvements. A questionnaire was developed as a tool for the study consist of two sections, The first section included the demographic data of participants, and the second section consists of five main axes to answer the study questions. The study sample consisted of 35 employees at EJAR - The Machinery Alternative Company. The results showed that The General Perceptions of SEM, and Effectiveness of SEM Campaigns, and The User Engagement Metrics, and The Evaluation of SEM Strategies in EJAR - The Machinery Alternative Company come with a high degree. The study recommended Improving click-through rates by writing engaging ads that are relevant to target keywords and combination SEM campaigns with social media marketing efforts to increase brand awareness and encourage engagement, and Combine SEM campaigns with social media marketing efforts to increase brand awareness and encourage engagement, also Use retargeting techniques to target users who have previously visited the company website and show them personalized ads. Keywords: Digital Marketing, SEM, Heavy Machinery Campaigns, EJAR Company 
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Academic Journal of Research and Scientific Publishing
doi.org/10.52132/Ajrsp.e.2025.69.2 