Urban Big Data and Smart Cities through UTAUT Model (The Case of the Kingdom of Saudi Arabia)

Author: Dr. Marwah Ahmed Halwani
Assistant Professor, Department of Management Information Systems, College of Business, King Abdulaziz University- Rabigh, Saudi Arabia
Email: mamhalwani@kau.edu.sa
doi.org/10.52132/Ajrsp.en.2023.50.1


Abstract:

The use of Information and Communication Technology (ICT) is the primary goal of the construction of a smart city, with the end goal being a more efficient management of urban resources such as electricity, public transportation, roadways, and wastewater management systems along with judicious use of resources and infrastructure. It is necessary for the technologies to make a contribution to the building of an inclusive society that has a high level of civic involvement and transparency. Therefore, it is vital to investigate the behavior of people, their motivation, incentives and the elements that impact the desire to use and the use of the communication technologies for the purpose of resolving day-to-day responsibilities and problems. We used the UTAUT model in addition to the structural equation modelling based on partial least squares (PLS-SEM). In the UTAUT model, these major contributors are Behavioral Intention and Use Behavior. The findings of this research will enable the authorities of Saudi Arabia to facilitate all of the processes of putting the smart city concept into action by increasing the population's involvement in the use of applications along with cybersecurity framework in all as-pects of day-to-day life.

Keywords:

Smart cities, UTAUT, Urban Big Data, Kingdom of Saudi Arabia.

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AJRSP
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Established in 2019
ISSN: 2706-6495
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Ongoing Issue: 78
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5 October 2025

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