Influencing Factors to Use the E-Payment in Saudi Arabia

Ammar Mohammed Alotaibi; Majed Othman Helmi

Influencing Factors to Use the E-Payment in Saudi Arabia

Authors: Ammar Mohammed Alotaibi (1), Dr. Majed Othman Helmi (2)
Department of Business Administration, Saudi Electronic University, Saudi Arabia (1,2)
Email: S200079492@seu.edu.sa
doi.org/10.52132/Ajrsp.en.2023.49.1

Abstract:

The study will conduct a literature review of studies related to electronic payment within the Kingdom of Saudi Arabia. The research gaps in this topic will be considered and recommendations will be made for future studies on the topic of e-payment. Data related to the study will be collected through an online questionnaire and the quantitative approach will be used. The points of this review are to recognize the effect of several factors include trust, security, cashback rewards, ease of use, and perceived usefulness in using the electronic payment option in the Saudi market. The contribution of this research is to focus on measuring the impact of cashback rewards when choosing the electronic payment. There is a research gap regarding the impact of cashback on the use of electronic payment within the Saudi market. The 203 random samples were collected through the online survey. The results of the current study indicated that trust, security, cashback, ease of use, and perceived usefulness have an addition significant positive effect on the intention to use e-payment.

Keywords:

E-payment, Trust, Cashback rewards, Saudi market, Ease of use

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AJRSP

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